event

A unique opportunity to benefit from the experience of 4 members of European channels specialized in multiplatform contents enlighted by the point of views of an online distributor and a producer:

- Multi-tasking, connected TV and Social TV : how to create audience both live and around the programs? 

- Is interactivity serving programs and viewers? 

- Multiplatform distribution: what impact on the access to programs ? 

Discussions are moderated by Amandine Cassi, former Director of International TV Research for Médiamétrie/Eurodata TV.