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Opening Session
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The digital video market today
The extraordinary boom of digital video bring us together at the CROSS VIDEO DAYS.We asked the market experts to give us their thoughts on the figures and trends.
Who are the actors? What are the trends of the new devices: Tablets, Connected TV, etc? How will the Internet world leaders position themselves?
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New screens, new images: new business models?
New practices emerge thanks to the appearance of new screens. All TV channels established their own VOD through catch-up TV. Connected TV makes it possible to go further with the living room TV.
Technologies are ready. But what about producers and consumers? What are the perspectives and expectations of the major actors of the market?
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Public policies for digital production funding
In France and abroad, traditional broadcasting sponsors are adapting to new forms of creation. In which way are those public policies going to evolve?
With the creation of the CNC COSIP Web, the rumors and adjustments around the MEDIA Program, the regional interventions in the UK, sponsoring policies are diverse. This conference is a User’s guide to understand those policies and learn how to use them.
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Digital Storytelling : the ongoing revolution
Non-linear storytelling, interactivity, formats diversification… From webdoc to webfiction, scenario writing reinvents itself with the digital.
These evolutions not only result from technological advancement, but also from the creativity of the authors and the ambition of the producters. Let’s discover the approach of 3 different creators on the matter.
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Market applicants project presentations
10 crossmedia & transmedia projects will be pitched for 5 minutes each. This is the perfect occasion to discover new talents from all across Europe and the last trends of creation!
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Cocktail
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Digital video market from the consumer’s perspective
Utilisation of digital video is booming on the consumer’s side. Traditional actors such as TV, Medias and Brands analyse this success.
But what are the new behaviours of the consumers on each platform ? How do they consume video at home, in VOD, on their mobile and tablets ? What are the business opportunities that emerge through the success of video advertising ?
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Why everyone must go for video
Anybody can do digital video: production costs have decreased and technical solutions to air on all screens become more and more accessible.
Moreover, mainstream medias and brands observe that video is successful in terms of audience and direct contact, on their website and above all through video platforms and social networks.
So what does the future look like? Will everybody have their own IP TV?
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Market applicants project presentations
10 crossmedia & transmedia projects will be pitched for 5 minutes each. This is the perfect occasion to discover new talents from all across Europe and the last trends of creation!
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How can video games show the way to the digital world?
From non-linear storytelling to piracy fighting to the impact of 3D on mobile and consoles, video games have been confronted to intense multimedia issues for several decades.
What if this industry was an interesting example to study in order to prepare the mutations of digital video?
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Can advertising and micropayment finance production?
Now that you can consume almost any media for free, can advertising offset the revenue lost? With pre-roll ads, interactivity, contextual banners, product placement… What are the different possible advertising models to finance production?
How to find a agreement between brands, producers, rights holders and consumers who endlessly greed for more video content?
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