Manufacturers, operators, broadcasters will share their visions about the 12 last month developments of the connected interactive TV market. 2012 will be the year for HbbTV commercial services with the release of the TNT 2.0 specification in France. Qualitative and quantitative usages have been measured, and the session will provide a synthesis of the main studies published. Panelists will give their predictions for the second half 2012 market deployments.

This session will explore the various ways in which social TV, and the new forms of viewer data it is generating, have begun to impact advertising and other forms of TV monetization, and to identify the ways in which advertisers, programmers and other stakeholders can take advantage of this new medium to improve—and perhaps even completely reinvent—their marketing efforts. Topics to be addressed include : lessons from the field—how social-TV advertising is fairing in the market to date ; best practices for transforming viewers into co-marketers through social sharing of marketing messages ; monetization lessons to be learned from the emerging social commerce space.

As content moves from live linear programming on the TV to a connected multiplatform environment, content providers, operators, aggregators and device makers are faced with the challenge of how to manage, measure and monetize content in a host of different environments. What type of content is right for which devices ? – Does the device change how consumers view and interact with content ? How exactly do consumers want to connect with content on their TV and where will be the tomorrow TV audience ?